Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: July 3rd 2019

Spark: Kupu

Embed Video
Top 6: July 3rd 2019
Spark, working with Colenso BBDO, is bringing stories of Matariki to the entire country this year by launching 0800 MATARIKI, which offers nine enchanting stories behind each star in the cluster in both Te Reo Maori and English. The campaign has been a collaboration with University of Waikato professor Dr Rangi Matamua and TV and radio presenter Stacey Morrison. This is the latest initiative from Spark designed to help preserve Māori oral traditions and archive stories, complementing Kupu, a platform that translates images into Te Reo Maori. The 0800 MATARIKI campaign features nine stories, one for each star in the constellation, voiced by four prominent New Zealand orators – Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble. Each of the stories was recorded with guidance from Matamua and were inspired by his book, Matariki: The star of the year, which is based on the Matariki stories from his ancestry of respected Māori Astronomers. Rangi has spent the past 20 years researching Matariki and is passionate about helping to reconnect people with their environment through education and story-telling.
Credits Other credits

Hannah Bay, Brand Lead Partner

Caitlin Hayns, Brand Partner – Social

Lisa Paraku, Māori Strategy Lead

Media Agency: PHD Auckland

Sound Design: Franklin Road

Project Partners: Dr Rangi Matamua

Stacey and Scott Morrison, and family

Rhonda Tibble

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news