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Omron: Super Team
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Barbarian has just launched this "Super Team" digital campaign, for OMRON, which gives audiences a humanistic look into the world of robotics and automation, and how these machines impact consumers every single day. "Robotics" and "automation" are often seen as buzzwords these days. Consumers don't entirely understand what they're used for and how they operate, and many aren't even aware that these electronics are responsible for bringing to life our most beloved and prevalent belongings. Thus, the spot showcases how OMRON's technology facilitates the creation of children's favorite toys - a stark contrast to the space that is known to have a B2B focus that prioritizes dense technical information and product details, often leading to bleak creative.
Caitlin Conley - Assistant Producer Related
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