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SK-II: Oh Pitera by John Legend

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After learning all the beauty secrets and miracle benefits of SK-II best-seller product : Facial Treatment Essence from Chloe Grace Moretz and Kasumi Arimura, it’s time for James Corden and Naomi Watanabe to go on another journey. Once again breaking the beauty industry codes, prestige skincare brand SK-II releases its new campaign: the Pitera Masterclass. The key to Bare Skin Chat webserie’ success lies in the combination of convention breaks : James Corden and Naomi Watanabe, SK-II new and unexpected ambassadors, the fun and easy-going tonality, and the place - the most private and intimate place to go for an interview : a girl’s bathroom. Breaking the beauty industry conventions is also about revealing to the world the secrets of a unique product and ingredient : the Pitera Essence. Facial treatment Essence is made of 99% of the exclusive ingredient of Pitera. the campaign’s objective is to explain the origin, the benefits and effects of such a miraculous ingredient. After being amazed by Pitera benefits in Bare Skin Chat, it was only a matter of time before James and Naomi dive into the origins of the miracle ingredient of SK-II. Our ambassadors are now travelling where the miracle was born, to discover its mystery properties : to Japan.
Credits Other credits

Vice president at Procter & Gamble: Sandeep Seth

Global Marketing Director: Kylene Campos

Global Communication Director: GaYoon Jung

Assistant Brand Manager: Dixin Zheng

Advertising Production Manager: Chrys Fernandez

Partner - Head of Global Business: Christophe Neyret

Planning Director: Léoda Esteve

Senior Account director: Matthieu Morteau

Account Manager: Margaux Saltiel

Post Production House: Prodigious Paris

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