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Paris 2024: Sport Can Change Everything

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Paris 2024 hopes to shine a light on the unique power of sport to effect change, from the individual through to societal level. How? The organisers are hosting large-scale celebrations, such as the "Journee Olympique" (Olympics Day) which took place the 23rd June at Place de la Concorde and across the whole France. For the first time, there will also be sporting events open to all, such as the public marathon, and the French public will be able to get more deeply engaged in the Games, whether as athletes, volunteers, torch-bearers, supporters...
Agency: Buzzman, Paris
Paris 2024 is going to be a collective experience for all. The film, directed by Albert Albert, is an ode to sport in all its forms. Accompanied by an electro soundtrack by Surkin, we are shown a succession of ordinary people, interspersed with sporting legends (Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade). They explain how sport has changed their lives for the better in different ways: education, fitness, health, fame, dreams, their environment, their achievements… Anything is possible!
Credits Other credits

President - Georges Mohammed-Chérif

Vice President - Thomas Granger

Managing Director - Julien Levilain

President - Tony Estanguet

Managing Director - Etienne Thobois

Executive Director Brand, Creativity and Commitment - Thierry Reboul

Director of Integration of Vision and Innovation, Celebrations and Ceremonies - Delphine Moulin

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