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Top 6: July 10th 2019

Breakdown Cover: Stellar Rescue

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Top 6: July 10th 2019
The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. ‘Stellar Rescue’, which launches on 1st July, depicts the crew stranded in space with Rimmer haplessly trying to follow old-fashioned breakdown protocols, while Lister finds an altogether smarter and simpler solution thanks to the AA app. The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.
Credits Other credits

Planner/s: Nick Hirst, Tom Sussman, Maarten Van Daele

CEO: Mat Goff and Tammy Einav

Managing Director: Paul Billingsley

Account Director/s: Charlie Simpson and Rob Jones

Account Manager/s: Megan Hill

Designer/Typographer: Alex Fairman and Sam Stabler

Media agency: Goodstuff

Media planner/s: Izzy Thompson, Hannah Brady, Hamish Kydd

Editing Company: Stitch

Editor: Leo King

Post Production: nineteentwenty

Post Producer: David Keegan

VFX Supervisor: Chrys Aldred, Ludo Fealy

2D Artist: Peter Philips, Claire Larkin, Nicole Palucsis, Adam McHale

3D Artist: James White, Johan Barrios, Adam White

Colourist: Kai Van Beers


Music Supervisor: Sorcha Collister `@ Platinum Rye

Audio Post Production: Factory

Sound Designer: Anthony Moore

Soundtrack name and composer: Red Dwarf Theme (Howard Goodall)

Client: Tracy Abraham -Marketing Director

Caroline Smith – Head of Brand

Kate Coleman - Senior Marketing Manager

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