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Top 6: July 10th 2019

McDonald's: The Picnic Position Blanket

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Top 6: July 10th 2019
It's summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald's Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket - a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose - so you'll always get your burgers from the McDonald's restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald's Sweden's social media channels.
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Media Agency: OMD

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