Property and casualty insurance company Travelers has released its first brand campaign since 2015. The four-part ad series, entitled 'Stories of Care,' tells stories that tug the heartstrings and remind us about the importance and value of insurance: to protect the things you love and the lives you’ve built around them. TBWAChiatDay New York tapped award-winning director Lance Acord of Park Pictures and editor Kirk Baxter to produce the new campaign, which features stories of children growing up, parents growing old and relationships wavering and strengthening along the way — as told through the lens of their love and resilience through life’s unexpected hardships, under the care and protection of Travelers.
