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Top 6: July 17th 2019

NZ Transport Agency: Let Driving Distract You

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Top 6: July 17th 2019
It's no secret phones have taken over our lives. We love them. We can't live, eat lunch or go to the toilet without them. Even behind the wheel, we can't resist them - and it's costing us on New Zealand roads.

Leveraging a growing global desire to have balance in our phone use, 'Let Driving Distract You' by NZ Transport Agency changes what it means to not check your phone while driving. Instead of the car inconveniencing our connectedness, it can offer a safe haven from the never-ending stream of dings, likes, messages, memes and emails. A simple flip that turns the car into a helpful and useful tool for phone resistance; a place where we can be free from our phones - and, for once, let driving be the distraction.

NZ Transport Agency launched 'Let Driving Distract You' on June 28th with a film shot by Jakob Marky. The launch is supported by social, radio, outdoor and voice.

Agency: Clemenger BBDO
Credits Other credits

Client: NZ Transport Agency

Principal Advisor: Rachel Prince (NZTA)

Principal Scientist: Paul Graham (NZTA)

Advertising & Education Contractor: Simon O’Brien (NZTA)

Senior Education and Advertising Advisor: Adrian Stephenson (NZTA)

Media: OMD

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