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Top 6: July 10th 2019
Interactive

Kellogg's: Bring Your Pack to Life

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Top 6: July 10th 2019
This July, Kellogg’s are partnering with Crayola to make breakfast & snack time a little more creative.  Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day.  Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based Augmented Reality. The team from Sydney-based creative agency The Kinetic Agency are responsible for the conception and activation of the promotion.
Credits Other credits

Partner: Crayola

Senior Shopper Activation Manager: Felicha Hogan

Kellogg Portfolio Manager: Jeci David

Director of Marketing & Corporate Affairs, Kellogg ANZ: Tamara Howe

Managing Partners: Danielle Collins & Bree Mankin

Senior Account Manager: Georgie Jenkins

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