U.S. Bank: Breaking Ground

Financial goals large and small are the focus of a new campaign from U.S. Bank and Carmichael Lynch. The new advertising emphasizes the brand's belief that "hard work works" and highlights the role of U.S. Bank as a trusted financial partner. The spots were directed by Lisa Rubisch of Park Pictures and reflect the diverse stories of U.S. Bank customers at different phases of their financial lives. "In Return" tells the story of an accomplished hard-working young man who turns to U.S. Bank to help manage his newfound wealth so he can give back to his parents by buying their home for them. “Breaking Ground” is centered on a successful business executive who partners with U.S. Bank to build larger headquarters in a meaningful place – her hometown. “Say It, Do It” follows a confident and determined girl as she works hard to meet a series of goals from childhood to adulthood, getting a little help from U.S. Bank along the way.