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Magnum: Hug

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For Pride month, Magnum and LOLA MullenLowe have launched an endearing but honest radio campaign that tells the stories of three people searching for the freedom to indulge in their guilty pleasures. In this campaign, guilty pleasures are simply kissing, hugging and caressing, and showing affection for someone of the same sex. Because in many countries around the world, these simple acts of love can send you to prison. Something that we wanted to remind people of during Pride month. Unilever, Magnum's parent company heavily supports the LGBTQ community and encourages all Unilever employees to share a common goal of endorsing respect, individuality, diversity, and equality throughout the organisation.
Credits Other credits

Account Manager: Flora Bell

Brand Director: Ben Curtis, Tom Elliston (Global)

Music Company: Pickle Music, NY

Composer: Alexis Estiz, Dario Calequi

Sound Engineer: Dario Calequi, Luis Gomez

Producer: María Inés Velez

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