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Supercuts: Bed Hair Day

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hair salon franchise Supercuts has announced the launch of a new brand campaign, part of its larger shift and investment in strategic marketing. The upcoming campaign stars highly accomplished actor Michael Kelly, who reminds us all to appreciate our most undervalued asset: our hair. The cross-channel campaign, created in partnership with TBWAChiatDay Los Angeles, includes a series of films that leverage Kelly’s humor to highlight Supercuts’ own love of hair. Fueled by the insight that more men are caring more about their appearance than ever before, actor Michael Kelly humorously speaks to the importance of taking care of your hair — from the perspective of someone who no longer has it.
Credits Other credits

Assistant Account Executive: Raquel Devariel

Director of Business Affairs: Robin Rossi, Jennifer Anaya (Associate)

Junior Strategist: Alana Gleason

Group Planning Director: John Hickman

Account Director: Pamela Lloyd

Group Planning Director: John Hickman

Account Supervisors: Sharon Hsu

Director of Content Production: Guia Iacomin

Business Affairs Manager: Allison Fasano

Planning Director: Corianda Dimes (Associate)

Senior Planner: Iyana Sarrafieh

Managing Director: Jennifer Nottoli

Production Service Company: The Lift

Post Production Company: Jamm

Flame Artists: Brian Hajek

VFX Supervisor: Patrick Munoz

Producer: Ashley Greyson

Artist: Adam Scott

Color Company: The Mill

Lead Flame Artist: Patrick Munoz

Executive Producer: Asher Edwards

Executive Producer: Sara Matarazzo, Stephanie Pigott

Recording: Lime Studios

Mixer: Joel Waters

Music : Walker Music

Producer: Danielle Soury

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