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Top 6: July 17th 2019

Smirnoff Pure: Smirnoff Pure Sounds Like

Top 6: July 17th 2019
The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures all over the world - even in our own backyard. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home. The 'Smirnoff Pure Sounds Like' campaign is the latest development of Smirnoff's 'Pure Potential' platform and looks to heighten Kiwis experience of a night in with friends. While music drives a great night in, the sounds that fuel the party in one area can be totally different from the next. The team at YoungShand used this to their advantage, creating personalised experiences for fans across the country.
Credits Other credits

Senior Brand Manager - Simon Warren

Assistant Brand Manager - Sophie McLeay

Strategy Director – Jesse Kelly

Account Director – Tymon Rackley

Account Executive — Kirsten Bray

Executive Digital Producer – Kat Cox

Content Producer - Kereti Kanawa

Designers – Marty Goldschmitz & Elliot Oxborough

Developer — Chris Alwin

Photographer/Videographer — Alex McVinnie

Media Agency — Zenith

Group Business Director - Andrea Long

Planner/Buyer - Iris Millington-Bree

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