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Dove Philippines: #MyHairMySay Stories: Mother's Day

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Online entertainment platform Viddsee has produced a short documentary series for personal care brand Dove in the Philippines. The documentary series - an extension of the brand's hero film 'My Hair, My Say' released in January this year - comprises three episodes that spotlights women with unconventional hairstyles who share their journey of overcoming fear of judgement and stereotypes, while defining their own standards of beauty. The hero film of ‘My Hair, My Say’ was driven by the brand’s insight that women feel discouraged to wear their hair freely for fear of being judged and shamed by others. To ensure hair is a constant source of happiness that inspires women, Dove wanted to convey the message to Filipinas that there’s no single standard for beautiful hair. The film has garnered over 4 million views to date. The series kicked off on May 12 with ‘Mother’s Day’ , which chronicles the relationship between Phaister, an avant-garde daughter with coloured hair, and Lolit, her conservative mom . This was followed by ‘Wedding Day’ (June 10), which profiles Rizza, an unconventional bride with a pixie cut; and ‘Curl Power’ (July 5), which profiles Erianne, a curly-haired girl pressured to conform and her journey to self-love and acceptance.

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