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Camden Town Brewery: Fresh As Hells - Pasta

After Camden Town Brewery’s 2018 Hello Hells campaign got more people drinking its lager than ever before, the brand has kicked things off with its newest campaign – ‘Fresh as Hells’. Celebrating the fresh approach it takes to beer brewing, the campaign will roll out across OOH, print, and digital from today, marking Camden Town Brewery’s biggest investment in advertising to-date. Produced by the team at Forever Beta, the ATL marks the launch of the brand’s newly articulated brand positioning of ‘fresh thinking, fresh drinking’. Born in a basement in 2010, Camden Hells brought fresh thinking to the stale world of lager-making and since then they’ve never stopped doing things differently. Unlike many other beers, Hells is never pasteurised, giving it a clean, crisp taste that makes for a fresher, more flavourful pint. This latest campaign works to capture the sensory feeling of ‘fresh’; from freshly squeezed juice, to fresh bedding or fresh ingredients. The brand’s print and digital ads have been designed to bring each of those experiences to life – with a Camden twist. Working with production house Jelly, they have created a suite of unique and distinctive OOH and digital assets including dynamic video and visual stills in a unique style.
Credits Other credits

Marketing Director – Andre Amaral

Head of Brand Marketing – Zoe Wulfsohn-Dunkley

Consumer Marketing Manager – Jessica Court

Business Director - Patrick Flynn

Account Director - Sophie Hanson

Head of Design - Darren Cox

Strategy Director - James Dawkins

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