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MSWA: We Are Ready


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The introduction of Australia's National Disability Insurance Scheme means people living with disability have more choice where and how they receive their care. It also means service providers like MSWA need to stand up and get noticed like never before. MSWA were long established as the best in the game for people living with MS, but needed to prove themselves as the go-to for all neurological conditions. So, The Brand Agenccy, created a new brand platform that exuded confidence unlike any in the category. A pledge that whatever your neurological condition, whatever your needs, MSWA is ready for it all. The platform was launched with a spot featuring real people with real conditions and real MSWA staff, standing together ready for the challenge ahead.
Credits Other credits

General Manager Brand, Marketing & Sales: Paul Cavanagh

Brand & Communications Manager: Libby Cassidy

Head of Media and Analytics: Angela Naaykens

Media Planning Manager: Kate Pugh

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