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Top 6: January 16th 2008

Lamb: Lamb Australia Week

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Top 6: January 16th 2008
In the series of ads created by BMF Sydney for Lamb, Sam Kekovich returns for his fourth consecutive year as Lambassador and champion of all things Australian. In this year's tirade Sam has a new message to the Australian public – abolish Australia Day.
Misbehaving sports stars, international politicians and unwashed vegetarians have all kept the flag of unAustralianism flying, prompting Sam to make his customary 90” National Address, as well as serving up five separate State Based Addresses where Sam has the opportunity to personally castigate Queenslanders and Victorians alike.
“We see Australia Day as the perfect opportunity to remind everyone that our national meat is Lamb and it would also be down right unAustralian to not have Sam giving a few worthy recipients a serve of his own,” said Warren Brown, BMF Executive Creative Director.
Credits Other credits

Post Production: Animal Logic

Sound Engineers: Boyd Moore @ Sound Reservoir

Strategic Planner: Gerry Cyron

GAD: Julie Burke

Account Director: David Flanagan

Account Manager: Michelle Bradfield

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