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Nissan has launched its 2020 Nissan Rogue with a new spot entitled 'World of Distractions.' Directed by MJZ's Tom Kuntz - the Emmy and DGA winner behind classics like Old Spice's 'Man Your Man Could Smell Like' - the film depicts a world where everyone's face is practically smushed against their phone, a frightening representation of our modern-day screen obsession. Of course, there's no cause for alarm; the Rogue's suite of safety features protects you as you navigate this distracted world. The campaign was created by TBWAChiatDay New York under Nissan's new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.
Credits
Other credits
Business Manager: Natalie Otsuka (Nissan United USA)
Business Lead: Parker Collins (SUVS, Nissan United USA)
Head of Production: John Doris
Integration Manager: Christian Uka (Product Integration, Nissan United USA)
Senior Business Affairs Manager: Felicia Simmons (Nissan United USA)
Strategic Planner: Melissa Panasci (Senior, Nissan United USA)
Business Affairs Manager: Sarah Giarraffa (Nissan United USA)
Managing Director: Scott Kavanagh (Nissan United USA)
President: Dave Zander
Edit Company: Whitehouse Post
Editor: Russel Icke, Jake Armstrong (Socials)
Edit Assistant: Alejandro Villagran, Rachel Hamburger (Socials)
Producer: Ryan Smith
Executive Producer: Caitlin Grady
Post Production Company: The Mill
Colourist: Damien Van Der Cruyssen
Producer: Joe Hobaica
2D Lead: Blake Druery
Paint: Nithin Babu (Lead), Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V (Artists)
Line Producer: Payal Thakkar
Colour Company: The Mill
2D Artists: Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser
Colour Producer: Blake Rice
Colour Assistant: David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott
Production Coordinator: Umesh Chand, Lucy Gatanis (Colour)
Shoot Supervisor: Blake Druery
Senior Producer: Rochelle Brown (Colour)
Executive Producer: Heath Raymond
Music Company: Walker
Executive Producer: Sara Matarazzo, Stephanie Pigott
Track: Johny Says Stay Cool by The Babe Rainbow
Producer: Danielle Soury
Sound Company: Wave Studios
Sound Engineer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Advertiser: Nissan USA
Marketing Director: Erich Marx
VP, Marketing: Allyson Witherspoon (Nissan Marketing Communications & Media)
VP Marketing: Allyson Witherspoon (Nissan Marketing Communications & Media)
