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Samsung: Do What You Can’t


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In continuation of its global 'Do What You Can't' platform, Samsung has launched an epic new campaign directed by Tal Zagreba. The Great Guns director collaborated with creative agency Leo Burnett Israel and production company Omri Paz to bring the heartfelt new campaign to life for Samsung, which empowers people to overcome their barriers. The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a sceptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.
Credits Other credits

Account: Reut Fried (Accountant)

Chief Account Officer: Idit Zukerman

Account Supervisor: Orian Liber

AD: Amir Melamed

Gaffer: Irmi Kwiat

Art Director: Racheli Levin

Make Up: Dorit Cohen

Styling: Deborah O Hana

Casting: Ana Fainstein

Co-Producers: Sheridan Thomas, Laura Gregory

Grip: Golan Kwiat

Storyboard: Robert Moreno Meikins

Co-Producer: Great Guns

Production Service Company: Idan Bardach

Editor: Shahar Beeri

Post Production: Dima Lydkhov

Recording: Česká filharmonie

Original Composition: Monster Music (Roy Shen Zoor & Paula Valstein)

Sound Design: Sidney Toledano

Cast: Beza Nababa, Eran Avivi, Romy Barnea, Katya Krasner

Advertiser: Samsung

Chief Marketing Officer: Ronen Salem

Digital: Yarden Sidi (Digital Manager)

Advertising Manager: Gil Bar-Zvi (ATL Manager)

PR Manager: Mia Segal

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