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Body Worlds & The Cycle of Life: Science Park
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The world-famous Body Worlds & The Cycle of Life exhibit has opened in Boston at the Museum of Science and A&G is inspiring people to 'Look Inside' themselves in a way they likely never had before and understand how lifestyle choices affect our bodies. At the Body Worlds & The Cycle of Life exhibit, Museum of Science visitors can experience the human life cycle, through specimens that capture the body at every stage – at its most healthy, as it changes, grows, matures, and finally wanes. All systems that make up the human body, skeletal, nervous, muscular, circulatory and respiratory systems are demonstrated through 100+ human specimens including 12 full bodies, which are preserved via plastination. For TV and video content, A&G partnered with TEN31 to create custom designed Body Suits that were inspired by the plastinates themselves. A&G’s brand experience team led efforts with A&G’s creative team to have TEN31 design suits that brought to life what a plastinate would look like.
Planner: Zack Hendrickx (Associate Director), Ellen Dollard (Associate Strategist) |
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