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Web Film
Vicks: Long Way Home
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The short film is part of a Vicks donation campaign where every purchase of a Vicks product at Coles will see a donation go to Mission Australia to help provide vital support and care to people experiencing homelessness in Australia. The powerful short film tells the real-life story of Sarah who fled her home as a young person to escape domestic violence, leading her to experience periods of homelessness while she was a high school student.
Agency: Publicis, Singapore The care she received from a teacher helped her to turn her life around and inspired her to dedicate her life to caring for others. Today Sarah is a Mum, and a proud case manager with Mission Australia, a community services organisation that provides support to thousands of people and families every year. For every Vicks product purchased at Coles between April and September 2019, one donation will be made to Mission Australia. More than 116,000 Australians are homeless on any given night, and for many like Sarah, it’s the only option when home is no longer a safe place to be. Domestic violence is one of the leading causes of homelessness in Australia with 121,000 people who sought help from specialist homelessness services in the past year saying they had experienced domestic violence. *Names changed to protect the identity of the people Mission Australia helps.
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