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Victoria Bitter: VB Tea

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Victoria Bitter and Clemenger BBDO are calling on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of the brand's latest product innovation, VB Tea. The limited-edition tea has been developed using the brand's iconic Super Pride Hops and premium black tea leaves. Launching today on Victoria Bitter’s merchandise store, the product will be supported by social comms, PR and influencer engagement. So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don't miss a wicket.
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PR Agency: Clemenger PR

Sound Company: Squeaky Clean / Ramsay Demarco

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