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Top 6: August 7th 2019

SNCF Nudge Unit: Peeing

Top 6: August 7th 2019
In France the SNCF Nudge Unit wanted to deter city residents from urinating in public places so they targetted these common areas near train stations. With Ogilvy Paris the SNCF Nudge Unit created sporting murals with children's faces on them as means to keep outdoor spaces urine-free. The murals also played on the French respect for sports.

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