Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Gap: It’s Our Denim Now - Anthem


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Gap, the cultural American clothing brand, today launches 'It's Our Denim Now' Fall campaign via Johannes Leonardo, focused on denim through a modern lens, with styles and fits for every dimension of today's generation. Since 1969, Gap has been at the forefront of progress and inclusion. 'It's Our Denim Now' continues this by celebrating inclusivity and working with talented creatives to portray this through an integrated marketing campaign. The hero campaign film was directed by Fleur Fortune and is set to Move Together by Ndidi O. With powerful lyrics including 'we can get there faster if we all move together,' the song is an anthem of unity which underscores the brand’s long history of bridging gaps and bringing people together, even in divided times, while also inspiring today’s generation to pave a path forward, together. Championing diversity and the versatility of Gap denim, the film shows that when you feel comfortable in your own skin, you are empowered to move towards an optimistic future. The accompanying campaign imagery was shot by next gen photographer, Tyler Mitchell who captured models in a wide range of denim styles and fits, including the high rise cigarette, the newest offering for women’s which is a lean, straight fit that is tight in all the right places, elongating the body and skims at the ankle as well as the men’s skinny made with GapFlex technology for extra flexibility and total comfort, versatile for day or night.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news