TV ad: Land Rover Defender: 100 Years of Hope

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Land Rover has released a new online film, shot by Foxtrot Papa, documenting the latest stage in the new Defender model's rigorous training programme. Shot on location in Dubai, the film sees the car put through its paces under the watchful eye of all-terrain experts from the International Federation of Red Cross and Red Crescent Societies. This test in Dubai coincides with the renewal of Land Rover's global partnership with the IFRC - a relationship that dates back 65 years to 1954, when the first specially adapted Land Rover entered service in the region as a mobile dispensary. This year marks the humanitarian organisation's centenary as it celebrates '100 Years of Hope.' Over the next three years, Land Rover will support disaster preparedness and response initiatives in locations including India, Mexico and Australia.