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Top 6: August 14th 2019

Google: Google Maps for 2-Wheelers

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Top 6: August 14th 2019
We launched the new Google Maps 2-Wheeler feature and created ads that gave bikers an experience of the product with every ad based on their location. Our campaign had many moving parts, all designed to help two-wheeler riders, stay on the move. To relate to the 2 Wheeler audience, we wanted our ads to use data to empathise with the 2 Wheeler user when they were stuck and serve them a way out of being stuck in traffic. Each ad was deep-linked to the user's location within the app, so when users clicked on any of our assets, the 2 Wheeler mode on Google Maps showed traffic data based on their geo-location. Every ad was not only relatable but useful in peak traffic, morning/evening commutes, CBD, and traffic prone parts of the city, etc. Agency: Toaster, Singapore

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