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AGL Energy: AGL Movers

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Tapping into the emotional states of moving to a new home, AGL Energy Limited (AGL) has launched 'Movers.' Created by CHE Proximity, the integrated campaign marks a turning point in how AGL communicates with customers. The campaign launches with a 30-second TVC in which a boy is worried about moving out of his home, saying goodbye to all the things he loves before entering an empty new space - his new home. Thankfully, his night light turns his new space into a room he feels comfortable in.
Credits Other credits

Chief Marketing Officer: Alison Wild

Head of Marketing: Jamima White

Senior Account Director: François-Xavier Hafner

Chief Executive Officer: Chris Howatson

Account Director: Elizabeth (Mitchinson) Sisson

Client Service Director: Bree Daniel

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