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Outdoor
Toyota: Fragile
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The main objective of this direct mail was to underline one more time, by wishing Merry Christmas to Toyota's top client and a list of VIP endorsers, Toyota's commitment towards the environment. Created by Saatchi & Saatchi Bucharest the direct mail consisted of a box with 'Fragile' written on it. Once you open it, you found a Christmas bauble with the world hand painted on it. A line written around the globe said: The world is in your hands. Treat it well. Merry Christmas from Toyota.
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