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Pivotal Ventures: Equality Can't Wait, No Joke


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R/GA Chicago has launched a new campaign with Melinda Gates' Pivotal Ventures organisation entitled Equality Can't Wait. The campaign was inspired by a recent World Economic Forum blog post which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality. Melinda wrote a USA Today op-ed on this topic in June. Created in partnership with R/GA Chicago, the campaign is kicking off today with a video series that explains why 208 more years of inequality is 'No Joke.' With Natasha Lyonne directing, several high-profile comedians (including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, and John Mulaney) joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime.

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