Greater Zion Utah: Come to Greater Zion

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer. Located in the southwest corner of Utah, Greater Zion encompasses more than 2,400 square miles and includes Zion National Park, the fourth most-visited national park in the United States. Four other state parks with year-round recreational land offer some of the best scenic activities such as mountain biking, off-highway vehicle riding, 12 top-rated golf courses, and world-class cultural performances at Tuacahn Center for the Arts. The vibrant communities of St. George, Springdale, Hurricane, Ivins and towns in between offer a wide range of lodging options, dining experiences and access to outdoor pursuits through local outfitters and tour companies. Host to the 2021 IRONMAN 70.3 World Championships, Greater Zion is also a world-class destination for sporting events, conferences and meetings.