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ASICS GEL-QUANTUM 360TM 5: The Comfort Of Confidence
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ASICS has launched the AW19 sequel of its Sports Style campaign The Comfort of Confidence, developed by Amsterdam based creative agency Likefriends and produced in collaboration with Czar Amsterdam's Michael Middelkoop. Just as its predecessor in SS19, the campaign will run across markets globally, promoting the ASICS GEL-QUANTUM Collection and highlighting ASICS' iconic GEL technology. The campaign is introducing the boldly redesigned GEL-Quantum 360 version 5 with a completely new look for the upper and improved tooling, resulting in improved flexibility, shock absorption and softness. The ad is street, edgy and unpolished - in the best way possible. In a world where identity has become so fluid, the film shows a new generation that easily adapts to the shapeshifting nature that comes with it. They might switch up their mood, but never their style and confidence. Whatever situation you’re in, in whatever ‘face’ you are using to express yourself at that moment. If you’re confident enough to be more than one of a kind, the whole world is your comfort zone.
Brand Team: Katelyn Nugent, Andrew Frates, Krzysztof Rodziewicz, Marnix Tanis, Billy Fischer, Robin Karakash Related
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