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Top 6: August 21st 2019

KFC: Studycoin

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Top 6: August 21st 2019
How could KFC, the brand that declares itself the supporter of youngsters, use cryptocurrencies to reshape the educational system? In comes StudyCoin, the coin that students could mine by using the most important processor they owned: their brains. To get them, students solved mathematical equations relevant for their final exams. Coins could be exchanged for any KFC product, nationwide. We created a unique algorithm that changed the value of the coin daily according to the number of problems solved the previous day. StudyCoin became a hype, teenagers creating special groups trying to hack the system and solve equations together.
Agency: MRM//McCann, Romania
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Media director: Alina Vasile

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