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National Golf Foundation: Hipsters

In its first-ever advertising, The National Golf Foundation, aims to bring new golfers to the game. Titled "Welcome2Golf," the campaign is not about the golf you think you know. Instead, it mocks the game's stereotypes (argyle sweaters, "better-playing" men) and highlights some of its less known guilty pleasures (think intoxicants). The target audiences include day drinkers, rec-league athletes, stoners, hipsters, women.Wild Manor
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