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New Zealand Blood Service: World's Biggest Reserve Bench

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All Kiwis understand the need for a strong reserve bench; it's what makes our national sporting teams such formidable opponents. The same can't be said, however, for blood donation. With less than 4% of New Zealanders currently registered as donors, a strong reserve bench is needed.

New Zealand Blood Service is the sole provider of blood and blood products to the nation's hospitals. The country requires 3500 donations every week just to meet the current levels, which are set to increase due to demand for plasma. It was this growing demand, combined with the need to carefully manage the influx of new donors that led to the creation of the World's Biggest Reserve Bench. A recruitment drive to get 100,000 people on the Reserve Bench, so they’re available to donate when the country needs them.

A retired blood donor and someone who knows a thing or two about a strong reserve bench, Sir Graham Henry, calls upon Kiwis to help him fill the most important reserve bench of his career. That's because every 18 minutes in New Zealand, someone needs blood. For some, it's the difference between life and death. Every whole blood donation has the potential to save up to three lives and every plasma donation can be turned into 12 life-saving products. Agency: YoungShand, New Zealand
Credits Other credits

Media Account Director – Kathleen Gunther

Media Planner – John Waltmann



Client - NZ Blood Service

National Manager Marketing and Communications - Asuka Burge

Marketing Manager Acquisition - Shameen De Silva



PR - Network Communication

Senior Account Director - Sandy Trigg

Account Executive - Veronica Rojo

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