KFC Hot & Crispy: Feel the Heat

KFC South Africa wanted to launch their most significant innovation in more than 50 years on our country - a new Hot and Crispy flavour that was their first alternative to their world famous Original Recipe Chicken. The reactions people have to hot food - perspiration, tugging at collars and flushed faces - can easily be misconstrued as signs of guilt. So Ogilvy, Cape Town, created Detective Duma, a private eye hell bent on figuring out where the heat was coming from. The ad follows his search for the truth, wherever it may lead him.