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BT Sport: Just Eat
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Football commentators and pundits hanker for their favourite Just Eat takeaways in 6 launch idents created for the food delivery brand's first ever BT Sport sponsorship, across the Premier League Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a playful twist. Instead of analysing football, commentators and pundits are dubbed over to talk about takeaways, delivering Just Eat's trademark joyfulness during the games. Launching on BT Sport on Saturday 10 August, the idents will run on broadcast and online across the entire 2019/20 football season.
Stuart Eaton – Global Head of Brand Related
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