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Top 6: August 28th 2019

Cadbury: Generosity Bar

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Top 6: August 28th 2019
To show that there's a glass and a half of goodness in everyone, we invited people to sacrifice the extra milk of their favorite chocolate bar and donate it to malnourished kids. To do so, we created the Generosity Bar, a Cadbury Dairy Milk chocolate from which we removed the milk. Each time you buy it, a glass of milk is donated to Reach Out Feed Philippines (an NGO that fights against malnutrition).
Agency: Ogilvy, Singapore
We launched this new variant in a pop-up store at one of the biggest malls of Manilla. On the launch day, our initiative touched the public and influencers to their heart with 164 million media impressions and reaching over 83,000,000 people in a week. So far 200,000 glasses of milk are being donated and Cadbury is committed to reach out to as many Filipino children as possible over the next few years.
Credits Other credits

Client: Mie-Leng Wong

Client: Ben Wicks

Client: Vikram Karwal

Client: Nikhil Nicholas

Client: Arlene Amante

Client: Maria Andrea Bautista

Director: Bernard Aringo

DoP: Marco Limjap

Editor: Nicholas Samuel Li

Executive Producer: Jenny Gapiz

Experience Director: Alex L. Valerio

Head of Content Production: alvin Chin

Managing Director: Campbell Cannon

PR & Social media manager: Janlee Dungca

PR & Social media manager: Maureen Manuel

Producer: Bingle Hasegawa-Vina

Production Manager: Jiro Orduna

Production Manager: Martin Cornejo

Production Manager: Kristen Externon

Production Manager: Gian Torrenueva

Production Manager: Pauline Sangalang

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