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ITV: Rise for the Rugby World Cup

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To promote ITV's coverage of the 2019 Rugby World Cup, ITV Creative has collaborated with Stink Films' Keith McCarthy and Golden Wolf. This is the tournament that fans have been dreaming about and the film shows fans from every one of the home nations as they slip into slumber, their dreams taken over by excitement and anticipation of what they will see in Japan. Inspired by elements of modern Japanese artistic culture, each fan's dream takes a different journey through anime, drawing on influences including renowned Manga artists Katsuhiro Otomo (Akira) and Satoshi Kon (Paprika), 16 Bit games such as Street Fighter and Tekken and classic anime, such as Battle of The Planets and Dragonball Z. As the sun rises, each fan emerges from their visions, bleary-eyed, in front of their screens as their team prepares for a match. The nature of the tournament’s schedule means that the matches are shown early morning in Great Britain, so the campaign line, used across all comms, encourages viewers to “Rise for the Rugby World Cup.”

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