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Pink Ribbon: mortierbrigade Goes Live for Pink Ribbon, 2

mortierbrigade presents its Pink Ribbon campaign within the context of the De Standaard Solidariteitsprijs (Solidarity Award). This advertisement gathers together all the women pictured in the newspaper on a single page, with the De Standaard news editing team adding it to the paper of 9 August. The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news. This design is one of 20 projects nominated as part of the De Standaard Solidariteitsprijs. A judging panel will be selecting the best design, while De Standaard readers can also vote at destandaard.be.
Credits Other credits

Strategy: Dorien Mathijssen

PR Manager: Anne-Cécile Collignon

Social: Tom Baetens

Design : Vito Latoratta, Usman Abdul, Bram Vermeyen

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