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Top 6: August 28th 2019

Swinburne Online: Six Word Scholarship

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Top 6: August 28th 2019
Swinburne Online is challenging traditional universities with the 'Six Word Scholarship', the world's first university scholarship awarded from a single social media post. Based on Ernest Hemingway's legendary six-word story (For sale: baby shoes, never worn.), the 'Six Word Scholarship' took applications for a communications scholarship directly in the comments on social media. Every original story that adhered to the six-word limit was considered a successful application.
Agency: Ogilvy, Melbourne
Credits Other credits

Client Team:

Michael Sharlassian, Advertising Manager

Simone David, Advertising Assistant

Agency Team:

Emily Jackson, Social Media Manager

Angus Pearce, Group Account Director

Denise Cheang, Senior Account Manager




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