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Thursday Night Football: We're All Rivals Here
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Inspired by this year's Thursday Night Football matchups that are packed with historic division rivalries, the NFL and 72andSunny LA have worked with real fans across the country to showcase the fire and passion they have for their teams. In the new campaign 'We're All Rivals Here,' a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans. During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter.
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