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Web Film
SBT do Bem: El Chavo without El Chavo
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A special episode of El Chavo broadcasted last Saturday caused much talk. Through its social responsibility platform SBT do Bem, SBT deleted the main character of the show on the Childhood Day (August 24) to raise the awareness about child abandonment. The context couldn't be better, since Chavo is a boy living in a barrel who doesn't know his parents or relatives and, in some episodes, even starves. The action developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. After watching all episodes of the show, the agency used the technique of rotoscopy to remove the boy from the episode scenes, which were edited to create a new story. In the special episode featuring original voice actors, the village characters notice Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
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