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Region Stockholm: Gonorrhea - Stronger than ever

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We were asked to inform the Stockholm gay community about gonorrhea, but instead of the usual warnings we decided to "promote" the infection. Using artistic formats, we could raise awareness without taking the fun out of the summer's Pride festival. Posters communicated gonorrhea's local presence, flyers told people where free tests could be taken, condom packages looked like records etc. On social media, the main release Stronger than ever was followed up by new titles connected to the knowledge transmitted. All in the colours of the rainbow.
Agency: Garbergs

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