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ESPN: Who’s In?

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ESPN has began airing the next chapter of ESPN's College Football Playoff "Who's In?" campaign. This year's campaign, created by McKinney, celebrates fans and pays homage to their integral role in the game of college football. The initial kickoff spot, featuring acclaimed director Peter Berg (Friday Night Lights, Ballers, Lone Survivor) and cinematographer Bradford Young (Solo: A Star Wars Story, Selma, Arrival), captures the passion, traditions and dedication of the fans who embody the soul of college football. Berg, an avid sports fan and a true fan of college football, shot the campaign in three days with 225 extras representing 23 different school programs. NF’s The Search provides the soundtrack. The campaign hopes to shine a light on what fans bring to the game – the allegiance and insanity that contributes to the cultural event that is the College Football Playoff. The campaign illustrates that, without fans, college football might be just a game.
Credits Other credits

EVP, Director, Content Production: Regina Brizzolara

Integrated Producer: Kara O’Halloran

Business Affairs Manager: Miriam Hughes

Chief Strategy Officer: Walt Barron

Strategy Director: Kevin Murray

Account Director: Ryan Gardiner

Account Supervisor: Maggie O’Donnell

Account Manager: Meghan Moloney

President: Vic Palumbo

Editorial: Exile Edit

Editor: Max Koepke

Assistant Editor: Ling Chua

Producer: Grace Hammerstein, Charlotte Delon

EP: Sasha Hirschfeld

VFX: The Mill

EP: Heath Raymond

Producer: Bugs Russell

VFX Supervisor – Gavin Wellsman

ESPN Music Supervision:

Music Director: Kevin Wilson

Mix: Sound Lounge

Audio Engineer/Mixer: Justin Kooy

Producer: Alicia Rodgers


Laura Gentile: SVP, Marketing

Emeka Ofodile: VP, Sports Marketing

Pallav Tamaskar: Senior Director, Sports Marketing

Willis Hulings: Associate Director, Sports Marketing

Margaret Davis: Manager, Sports Marketing

Alexa Dettelbach: Associate Manager, Sports Marketing

Willi Anderson: Coordinator, Sports Marketing

Caroline Tilton: Coordinator, Sports Marketing

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