TOMS Shoes: Stand For Respect

In France, two women are victims of domestic violence every 5 minutes. However, instead of reaching out to support services, many young women are turning to the internet for help - or even worse, not seeking help at all. To give voice to this issue, TOMS has teamed up with French changemakers, The Gucci Gang, and French youth non-profit En Avant Toute(s) to take a stand against youth domestic violence and create safe spaces for young women in France. Known as the original purpose brand with its One for One concept, TOMS has evolved its model to inspire people to contribute to positive change in their local communities.
Agency: HarrimanSteel, Amsterdam