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Top 6: September 4th 2019

IKEA Middle East: The Book That Will Change Your Life

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Top 6: September 4th 2019
With over 200 million copies distributed every year, the IKEA catalogue is one of the most read books in the world. IKEA UAE, Egypt, Qatar and Oman along with agency Memac Ogilvy, Dubai, launched the 2020 Catalogue Edition with their new campaign ‘The book that will change your life.’

The launch film revolves around Ali, a slob whose life transforms once he finds the IKEA Catalogue. With ample humor and a fresh voice, the film follows Ali's journey as he becomes a guru of the catalogue.

"Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? On page 100, you'll find out how to make your home feel more welcoming and conducive to new relationships."

It is the book that will change your life. Literally!
Credits Other credits

Account Management: Alaa Nour

Head of Production: Luke Morris

Client Team Leader: Tarek Shawki

Senior Account Executive: Selin AlNazer

Production Design: Theo Boswell

Sound Engineer: Patch Rowland

Line Producer: Moskitos Films, Istanbul


Edit Company: The Assembly Rooms, London

Edit: Nik Hindson

Post Production / VFX

Post Production Company: Company 3, New York

Colourist: Joseph Bicknell

VFX Supervisor: Eppie Bowler, Amanda Pilnik


Licensing : The One Who Knocks by Francesco D'Andrea


Audio post production: Machine Sound, London

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