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TinyTall: Let siblings be siblings!

Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of "Inbreeding Depression" which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee - a handmade decorative thread or metal bracelet is tied on the brother's wrist by sisters during the festival.
This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue.
Agency: TinyTall Creative, India
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