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WWE Smackdown: We're All Superstars

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To celebrate Smackdown's 20th anniversary and its move to FOX's Friday night lineup, FOX Sports is releasing a new campaign titled, "We're All Superstars," highlighting the famous signature moves of the sport's stars. This first spot is an ode to the ways WWE superstars have transcended the world of wrestling sport entertainment and permeated pop culture. In collaboration with W+K New York, the campaign was built on the insight that deep down, we all wish we could be a Superstar. You don't have to be a fan of wrestling to imagine having a walkout song when you get off the elevator at work in the morning. This campaign champions that inner-superstar, your alter ego.

The spots, voiced by legendary wrestling commentator Michael Cole, are a nod to the drama of the sports entertainment world. A mixture of existing footage and produced shots juxtapose mundane everyday situations with the epic-ness of those iconic moves of WWE Superstars like John Cena’s “You Can’t See Me,” Becky Lynch’s braggadocios celebrations, and The People’s Eyebrow, courtesy of The Rock.

The campaign will consist of four total spots, with the three fan-focused videos coming in the next few weeks. Celebrity cameos in the anthem spot include “Stone Cold” Steve Austin, Snoop Dogg, and Gordon Ramsay, with each appearance riffing off well known WWE stereotypes.
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