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Sydney Water: Random Water Saving Nude Guy
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As Greater Sydney is experiencing one of the worst droughts on record, Sydney Water has today launched an integrated marketing campaign that aims to inspire people to get creative about saving water. The “Many Ways to Save’ campaign launches with two 30-second TV spots that feature larger- than-life scenarios of drought ingenuity. ‘Water Efficient Puppy’ shows two parents gifting their young daughter a water efficient camel instead of a puppy she was hoping for, to save water. ‘Random Water Saving Nude Guy’ shows a man training in the gym without clothes and bragging to his trainer that he’s saving on loads of washing. The playful construct of these ads leaves viewers with the outtake ‘there are many ways to save, some better than others’.
Andrew Perry, Broadcast Producer Olly Taylor, Chief Strategy Officer Alyce Cowan, Senior Planner Related
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