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Idôle: The New Fragrance
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Publicis Luxe partnered with Lancome for the global launch of Idole, a fragrance created for a new generation of women ready to break free from tradition, push the limits and redefine the meaning of success in their own image. The brand's new ambassador, Hollywood star Zendaya Coleman, is a creative force. At 22 years old, the actress, singer and fashion icon is the face of Idole. For the print campaign, the beauty visuals were captured by photographers Mert Alas et Marcus Piggott. The spot follows Zendaya, modern amazon, on an epic horse ride through Los Angeles. She follows her own path to the summit of Griffith Park. Overlooking the city at twilight, she brandishes her Idôle perfume bottle, presenting it to the world as a rallying symbol. “I can. We will.” More than a film, the campaign is a hymn to a new generation of free, audacious women, carried loud and strong by its soundtrack, “Unstoppable”, by Sia.
Strategist: Christine Milan, Charlotte Isler Related
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Publicis 133, Paris |
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